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Launched by award-winning beauty blogger Huda Kattan in 2013, Huda Beauty is one of the world’s fastest-growing beauty brands. Beginning as a blog in 2010, Huda Beauty has fast become the number 1 Beauty Instagram account in the world with over 26 million followers and counting! A lifelong passion for beauty lead Huda to enrol at a prestigious makeup training school in Los Angeles, cultivating a roster of clientele including A-list celebrities and members of a royal family. Soon after, Huda set up her beauty blog HUDABEAUTY.COM and later launched a YouTube channel and an Instagram account by the same name.

“I’ve always been extremely passionate and the type of person who loves sharing information! When I first started my career in beauty I was working as a makeup artist which I absolutely loved but I still felt like something was missing. I wanted to help others by sharing the tricks I had learned and acknowledge all of the incredible talented makeup artists, photographers and models in the industry. I knew that beauty sometimes felt a bit unattainable and cold and I really wanted to change that. Ultimately, Hudabeauty.com became a place for people to feel beautiful and comfortable, and to share their own inspiration and thoughts around beauty.”