How to Identify Original Makeup from Dupes and Counterfeits

Have you ever had the heartbreaking experience of buying a fake product thinking it to be the original? Well, that’s pretty much a common occurrence these days. High-end makeup is something not everyone is familiar with. Most of us have only seen them in commercials or over the internet. When it comes to buying, counterfeiters succeed in making fools out of us. The market is full of products that are by the name of high-end brands but do not match the quality.

Dupes or duplicates are legal as they resemble the real thing without copying any of the logos or trademarks. Counterfeits on the other hand are illegal because a counterfeit item copies trademark details and branding to pass it off as the real thing, for a fraction of the price. It is the latter type that we should beware of as most of the makeup specialists suggest dupes for those who can’t afford the high-end brands.

Below are suggested a few tips to keep in mind while looking for original products:

• Know the basics of the brand:

Do proper research about the product you wish to buy. Be a vigilant customer and don’t fall into false marketing gimmicks such as sales on imported products. It is a tactic for selling counterfeits for a low price. Brands make announcements prior to the sale of their products.

• The Brand Labelling:

Counterfeiters tamper with the labeling of the brand making people believe in the authenticity of the product. They often use colors, artwork, and font types that are similar to the original. Keep a sound knowledge of your brand labeling. You can also check on the website and compare the product. Mac has a “Counterfeit Education” section on its website so do the other brands.

• The Brand Packaging:

Big brands always package their products in a way to ensure the safety of the products throughout the journey from the manufacturer to the retailer. Look for tamper-proof packaged products. You can also check the authenticity by looking for a barcode or serial number on the website.

• Product Quality Inside the Package:

The testers present at the stores are often original but the products you buy are not. Open the product on the shelf to confirm the originality. Smell and texture are the first indicators of whether the product is original or fake.

• Serial Number check:

Double-check the serial number before buying. Don’t get attracted by the low price offered for the product. Saving a few bucks for a time being can cost you more in the long run.

Hope you never go through these kinds of unfortunate occurrences in life.

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