The renaissance of matronly fashioned jeans is like a holy grail for the people who have had enough of the skin-baring jeans. The major shift towards modest, comfortable and practical clothing emerged as a result of body positivity movement that gained popularity for past years. Designers also broke the stereotype and launched a different range of sizes that could fit anybody without giving a second thought to conforming to the set standards of a perfect body. Jeans are no exception to the type of clothing that got transformed.
The very first jeans made by Levi’s for women in 1930 was slouchy in design and can arguably be regarded as a variant of mom jeans. Jeans retained their frumpy and dowdy silhouette of the ’50s and early ’60s till the ’90s when loose fit jeans were the top favourite garment of the people. It was at the start of the 21st century when the mom jeans became the antithesis of being cool. The start of the new decade i.e., 2020 revived the fashion of the high-waisted, straight-legged jeans proving fashion industry to be like a pendulum where trends change with a swing.
Here’s why people started preferring loose jeans over low-rise skinny jeans:
The comfort that a pair of a high rise, straight-legged and non-stretch denim provides is incomparable. The trendiest jeans that sat low on the hip and tight around the thighs may look appealing to the eyes but only the wearer knows how uncomfortable they are. Most of the women that started to work from home this year almost ditched their jeans and went for jogger pants. Keeping the deterioration of skinny jeans fashion in mind and the blow it gave to some big brands, designers reintroduced the mom jeans that were once considered uncool.
Sexism behind the image of mom:
Fashion is not the property of a specific lot and should be available for everyone. Stereotyping the notion of motherhood led to the de-sexualization of the role and everything related to it gave the image of uncool. Designers have blurred the line between men’s and women’s fashion to bring an end to the reductive stereotype about moms and motherhood.
The #Metoo Movement:
The powerful movement of women against sexual misconduct also brought some major transformations in the style of jeans. The body-punishing and form-fitting clothes made the women enraged and question why they were wearing them and who for. They opted for designer sneakers rather than the high heels and ditched the body-hugging jeans that were attributed to femininity. Today, the zeitgeist-iest young pop star of the moment 17-year-old Billie Eilish wears very large, oversized clothing that’s completely body-obscuring.
Ways to Style Mom Jeans:
- A basic t-shirt and matching sneakers are best to pair with mom jeans.
- Mom jeans always look good with booties. Just throw a knit sweater and -voila!-a perfect formal look.
- Go for distressed mom jeans with a leather jacket to achieve an edgy and cool look.
- Rock mom jeans with a button-up shirt and a pair of loafers – perfect for any social gathering.
- A fluffy top with high rise jeans is always a good idea for thick women.
Give it a try and never shy away from what your heart wants.
Check out our page goyes.pk for some cool and trendiest jeans designs and brands.